Sell tickets, merchandise and membership online, easily and in minutes.

Thanks for visiting us at the 2017 NFAN Conference & Trade Exhibition

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The Vennersys team was out in force at the Hilton Brighton Metropole Hotel from 31st January to 2nd Feb for this year‘s NFAN Conference & Trade Exhibition.

With numerous leading farm attraction customers, Vennersys has 25 years‘ experience delivering ticketing and electronic point of sale (EPoS) solutions to visitor attractions.

Venpos Online enables attractions to sell tickets, merchandise and experiences on the web, 24/7. Advance ticket sales help attractions to schedule staffing and ‘print-at-home’ tickets facilitate fast-track entry.

Venpos Ticketing validates admission tickets or smart phone/tablet tickets via handheld scanners or at EPoS. It also supports Tesco Clubcards and tour operator ticketing and has a dedicated travel trade site where partners can purchase and resell tickets at pre-agreed pricing.

Venpos Memberships makes managing and renewing memberships online easy. A membership card can be created and printed in less than a minute, with the customer‘s image captured on a webcam.

Venpos CRM helps to capture information about visitors for your accounts and marketing teams. Campaign features allow powerful e-marketing campaigns for customer groups.

Simon Kniveton, director at Vennersys, hopes to introduce more farm attractions to Venpos Cloud this year. Customers including Folly Farm, best day out in Wales 2016, are already using Vennersys solutions to substantially improve their visitor numbers and visitor spend.

“If you are looking to increase your spend per head and boost your online presence, then please do get in touch and we'll be happy talk to you about how we can help to make this a reality.”

Visit or call 01922 472 044 to speak to a Vennersys advisor to find out more.

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Museums make huge cost savings with Venpos Cloud

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Bristol Museums is a collection of six organisations including Bristol Museum & Art Gallery, M Shed, The Georgian House Museum, The Red Lodge Museum, Blaise Castle House Museum and Bristol Records Office.

Two years ago, it set out on its digital journey by launching a new website that focused on ‘what’s on’ at the various attractions. Now it has launched online ticketing for all paid for events and new Customer Relationship Management (CRM) systems.

As part of its digitisation process Bristol Museums needed a turnstile and ticket solution to streamline its offer, increase revenue and cut costs.

The project scope was to reduce the overall cost of an exhibition to the service and encourage visitors to purchase tickets in advance, preferably via the web on smartphones. In addition, staff needed to continue to have controlled access to the space.

Vennersys and All Right Now teamed up with Bristol Museums to create a digital paid exhibition entry solution with the following key components:

  • Online ticketing for e-tickets and onsite electronic point of sale (Venpos Cloud)
  • A Fastlane turnstile from the UK manufacturer IDL (including remote operation capability with integrated access control for both customers and staff with disabled (DDA) access)

All the components work seamlessly together from the user’s perspective. A number of complex elements work in sync to provide what is a fairly simple objective: electronically controlled access to a given space.

Bristol Museums chose Vennersys because of its reputation as one of the UK’s leading suppliers of online ticketing solutions to a wide range of Museum and Heritage venues across the UK and beyond. Vennersys has been providing ticketing, retail and visitor management software solutions for over 25 years.

The entry turnstile was installed at M Shed to coincide with an exhibition. Over 30,000 people used the turnstiles and the project was a success, reducing cost whilst maintaining high visitor satisfaction. The cost of the turnstiles will be recovered within 12 months through staffing savings and will produce huge cost savings year-on-year.

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Vennersys Launches Dedicated Travel Trade Site

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With smartphone sales at an all-time high, the facility to make, confirm and amend online bookings and to customise the visitor experience is now a requirement rather than a choice for any consumer-facing commerce platform.

The expectation that any transaction can take place online and on a mobile device with a minimum amount of effort also translates into the travel trade market.

Top visitor attractions are already reaping the rewards from smarter e-ticketing which allow them adapt their offer e.g. in terms of discounts, merchandise or specific activities, depending on the tour operator they're working with.

Simon Kniveton, Director at ticketing software company Vennersys, said it had identified this trend, and as a result has launched a dedicated travel trade and affiliate ticketing site which enables trade operators to buy tickets on behalf of their customers e.g. a tour operator or coach company, or even a tourist information centre or ticket office.

He said: “Venpos system is already used by Tesco Clubcard to enable Clubcard to be able to electronically issue admission tickets in exchange for Clubcard points for some of its leading UK visitor attractions. The system supports which products are available for purchase by each travel trade partner and can set up custom pricing for each partner. It can advance issue batches of tickets to affiliate partners for resale, and we can provide reports on those redeemed so that an invoice can be raised in arrears for affiliate or ticketing partners – saving a lot of box office paperwork.”

Other benefits include:

  • The ability to take payment as part of a booking if the tickets are not for an account improving your cash flow
  • Partners can purchase and resell tickets 24/7
  • To sell gift vouchers, merchandise and gift experiences maximising revenue opportunities and even manage gift aid
  • Let your customers pay online with credit cards or PayPal
  • Customise your pages and tickets so they match existing website and branding
  • To manage tickets at the door with a phone and tablet based validator or use a printed guest/fire list. You can even sell tickets on the door using mobile ticketing.

Simon Kniveton continued: “The team at Tesco Clubcard forecast some time ago that a digital tipping point would be reached where online sales would dominate driven by smartphones.
“ has led to an expectation that any transaction will take a minimum amount of effort, and the Venpos system has proved a powerful tool, providing real-time reports on sales, allowing communications with customers before, during and after their visit and for tracking their spend.”

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Vennersys Wins a Raft of New Clients

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Top visitor attractions from all over the UK are switching to the integrated ticketing, retail and visitor management software services of Vennersys.

The Avro Heritage Museum, Strawberry Hill, Folly Farm Adventure Park and Zoo, Highgate Cemetery, Glenmorangie Distillery Tour, Cawdor Castle and M Shed (part of Bristol Museums) have all employed a new system that enables visitor attractions to serve customers and manage trading activities both ‘onsite’ and ‘online’ from Vennersys.

The Venpos Cloud integrated system offers a comprehensive e-commerce solution which allows visitor attractions to sell tickets, merchandise and capacity limited experiences on the web, 24 hours a day, throughout the year.

Not just a ticket system, the software enables users to develop and understand their business on a higher level, allowing effective management of all customer orientated activities.

Simon Kniveton, director at Vennersys, explains: “We are really pleased with the success of Venpos Cloud this year and delighted to have welcomed so many exciting new clients on board. We have worked hard to provide industry-leading software for our clients to assist them with their day-to-day challenges.

“With Venpos Cloud our customers can use advanced ticket sales data to help schedule staffing requirements. ‘Print-at-home’ tickets facilitate fast-track entry, even using turnstiles. We also support validating the admission tickets or smart phone/tablet tickets via our handheld scanner or at electronic point of sale.

“The software supports a huge variety of ticket types, including wrist bands and souvenir tickets. Detailed sales and admissions reports help our customers to analyse visitor demographics quickly and easily, so they can optimise their offers and events.

“In addition to the functionality of the software, we also really thought about how we can help the visitor attraction by making the set up process as easy as possible. We offer a pay-as-you go pricing model, with no infrastructure set up cost and it is really quick and easy to implement. In addition to this, we have added a Gift Aid functionality to help our charitable customers gain a 25% tax rebate.

“Another factor that has contributed to our success is that our software gives our clients peace of mind. The system is fully compliant with the payment card industry and provides a robust security system for visitor attractions’ customer data.”

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Visit us at the Autumn Shows 2016

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Vennersys will be exhibiting at a host of industry shows and events this autumn. Come and see us at:

  • Museum Association conference – 7th – 8th November
  • Association of Scottish Visitor Attractions Annual Conference – 10th – 11th November
  • The Historic Buildings, Parks and Gardens Event 2016 – 15th November

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The Right Ticketing Software Helps Visitor Attractions to Up-Sell and Cross-Sell

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Up-selling and cross-selling can be the keys to profit generation for visitor attractions.

Up-selling can persuade your customer to move from purchasing your equivalent of an ‘entry level admission’ ticket to an ‘upgraded’ ticket that perhaps includes a tour or experience within the higher purchase price.

Cross-selling works best for multi-site operators, who may want to offer a promotion or discount to another attraction when purchasing tickets to the first attraction.

Venpos Cloud now includes support for up-sells and cross-sells.

Simon Kniveton, director at Vennersys, explains: “Venpos Online is a comprehensive e-commerce solution which allows you to sell tickets, merchandise and capacity limited experiences on the web, 24 x 7. It adopts the look and feel of your website, making for a seamless online experience for your customers.

“Up-selling and cross-selling events and activities online helps your customers to get more value from their visit. It can also guarantee them a place on a tour or availability for lunch, afternoon tea or dinner. At the same time, it helps you to increase your revenue with secondary spend and improves your customer retention.

“Advance ticket sales allow you to schedule staffing requirements and ‘print-at-home’ tickets facilitate ‘fast-track’ entry even by turnstiles. We also support validating the admission tickets or smart phone/tablet tickets via our handheld scanner or at Epos.

“A huge variety of ticket types, including wrist bands and souvenir tickets are supported and we provide detailed sales and admissions reports to make analysis of visitor demographics easy and quick, allowing you to optimise future offers and events.”

David Green, Digital Analyst at Blenheim Palace, said: “Venpos Cloud enables us to offer our customers additional experiences to enjoy as part of their visit to Blenheim Palace. The fact that we can make suggestions during the purchase journey really helps to drive bookings for tours and dining experiences. It‘s a win-win because our visitors enjoy an even better experience and we increase our revenues.”

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Airline-Style Pricing May Help Visitor Attractions to Increase Revenue

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As more and more visitor attractions move to advanced online ticket sales, dynamic pricing could be the key to boosting revenues without losing visitor numbers.

While most visitor attractions have seasonal pricing – with high season, low season and shoulder-season pricing, economists suggest they are missing out on an opportunity to drive advanced ticket sales or to stir up business during slow periods.

Simon Kniveton, director at Vennersys, said: "Historically, visitor attractions had a tendency to pick one admissions price and stick to it until the time came to raise prices again.

"This sort of flat pricing is a missed opportunity. By adopting some form of dynamic pricing model, attractions can drive business during slow periods and boost revenue during the busy periods."

Just this month, Universal Studios Hollywood announced that it is implementing a form of 'demand pricing' for tickets to its Wizarding World of Harry Potter attraction, due to open in April 2016.

Universal Studios tickets bought in advance online for low-demand days can save up to $20 on the gate price of $95, and bookings for busier weekends or holidays will save $5 when booked online.

The thinking behind this pricing model is to provide a tool to shift price-conscious customers to less-busy days. Not only should this help to boost ticket revenues, but spreading visitor numbers better may help to improve the customer experience at the park.

Kniveton, added: "As consumers realise that last minute deals don't pay off anymore, there are even more potential benefits to attractions.

"Our customers have found that when tickets have been purchased in advance, people tend to forget about the money spent and are then more inclined to spend more money on the day of visit, leading to increased levels of secondary spend, or even trading up to an annual pass."

A recent pricing experiment carried out by The Firestation arts centre in Windsor showed that the most effective 'airline-style' ticketing practice was to gradually increase ticket prices in the run up to an event, with initial prices set at 25% below the normal price, gradually rising to 25% higher immediately before an event.

During the experiment, sales income rose by over 8% with no loss of audiences and it encouraged people to book early.

Kniveton explains: "There are clearly financial benefits to dynamic pricing models and over and above that, there are also benefits from a marketing perspective. Online ticketing gives marketing teams access to the purchasers contact data allowing them to analyse visitors and to measure the effectiveness of marketing campaigns.

"They can also follow up with surveys after the visit to measure customer satisfaction, as well as communicating with those customers in the future to advertise upcoming events.

"Analysing the data generated through advance sales also gives a better understanding of customer behaviour, highlighting popular and quieter periods, so the operator can refine pricing and promotions to drive visits on less busy days."

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Visit us at Museums + Heritage Show 2016

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Vennersys is at this year's Museums & Heritage Show showcasing its management, retail and ticketing software solutions to more than 2000 buyers and decision makers from across the industry.

The show is held across two days - May 18th - 19th - in London's Olympia West, and is the sector’s largest gathering of professionals working in museums, galleries and heritage visitor attractions and the companies which supply them.

Simon Kniveton, director at Vennersys, said he hoped to highlight the company's latest innovation, Venpos Cloud, and explain how leading museum and heritage sites including Blenheim Palace, the Avro heritage Museum in Stockport and Burghley House in Lincolnshire are using Vennersys solutions to substantially improve their visitor numbers and visitor spend.

He added: "With funding in short supply, the heritage and museum sector increasingly needs answers to its dilemma of how to sustain income while still enhancing the customer experience."

"If you are looking to increase your spend per head and boost your online presence, then please do come and see us at Stand R7 where we'll be happy talk to you about how we can help to make this a reality."

Alternatively, call 01922 472 044 to find out more and to book an appointment with a Vennersys advisor for more information.

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Congratulations to Odds Farm Park! Winners of Best Digital Presence at the National Farm Attractions Network (NFAN) Awards

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Vennersys client Odds Park Farm is celebrating having once again scooped Best Digital Presence at the National Farm Attractions Network Awards.

The NFAN annual awards are considered the Farm Attraction 'Oscars', and Odds Park Farm in Buckinghamshire is no stranger to the winners' podium having walked away with Best Digital Presence in 2014 and Attraction of the Year in 2012.

The award recognises their entire online presence, including their website and digital ticketing service, and was presented during a glittering evening dinner during the NFAN conference held in Liverpool earlier this month.

Other winners on the night were Cannon Hall Farm near Barnsley, South Yorkshire which won Large Farm Attraction of the Year (over 75,000 visitors pa) and Cantref Adventure Farm in Brecon, South Wales which took the title for small Farm Attraction of the Year (under 75,000 visitors pa).

Vennersys to showcase VeNPoS Cloud at VAE

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Vennersys will be showcasing its solution VeNPoS cloud at The Visitor Attraction Expo (VAE) from 12th-14th January 2016 in the London ExCel Exhibition Centre, which is produced by the British Association of Leisure Parks, Piers & Attractions (BALPPA) which we are proud members off. With exhibitors catering for BALPPA’s over 300 Members’ wide range of needs covering the broad industry spectrum of themed attractions, indoor play centres, animal attractions, piers and more; VAE is the number one choice to enhance your business.

Supported by EAG international, the VAE will take place at the same time and in the same location as the industry renowned EAG international expo where all your coin operated machine needs will be met with over 180 companies from around the world. All your needs will be met with EAG and VAE working together under the same roof!

With all the highest quality brands showcasing their newest products and innovations, a prestigious educational seminar programme, and various networking events; the VAE is not one to be missed! Try new products, do business, have fun, make new connections and network with your colleagues from around the world.

So why not come down and see us on stand 965, where we will be more than happy to help with any of your Visitor attraction enquiries.

Press Release :

Are Visitor Attractions Ready For Increased Credit Card Charges This Year?

As UK visitor attractions embrace advanced online ticket sales, payment card industry compliance is becoming more important than ever.

Personal data security is a hot topic, with breaches such as V-Tech, TalkTalk and Morrisons dominating news headlines and dramatically raising the focus on the issue.

At the same time, credit card providers are beginning to charge non PCI compliant visitor attractions higher fees and forcing them to carry their own charge backs on the basis that they are a greater risk.

Simon Kniveton, director at Vennersys, said: “Payment card industry compliance is probably the single biggest challenge that visitor attractions will face over the coming year.”

“Two new important pieces of legislation – the EU General Data Protection Regulation and the Directive on Payment Services – will soon demand very strict data breach notification processes in Europe, in addition to The Payment Card Industry Data Security Standard (PCI DSS), which is already in place.”

The PCI DSS is a worldwide standard that was set up to help businesses process card payments securely and reduce card fraud. It does this through tight controls surrounding the storage, transmission and processing of cardholder data that businesses handle. PCI DSS is intended to protect sensitive cardholder data.

Compliance with data security standards can bring major benefits to businesses of all sizes, while failure to comply can have serious and long-term negative consequences:

  • Compliance with the PCI DSS means that systems are secure, and customers can trust the business with their sensitive payment card information
  • Compliance improves your reputation with banks, financial institutions and payment brands -- the partners you need in order to do business
  • Compliance is an ongoing process, not a one-time event. It helps prevent security breaches and theft of payment card data, not just today, but in the future
  • If you are not compliant, it could be disastrous for your visitor attraction:
    • Compromised data negatively affects consumers, merchants, and financial institutions
    • Just one incident can severely damage the reputation of a business and its ability to conduct business effectively, far into the future
    • Account data breaches can lead to catastrophic loss of sales, relationships and standing, and depressed share price for a public company
    • Possible negative consequences also include:
      • Lawsuits
      • Insurance claims
      • Cancelled accounts
      • Payment card issuer fines
      • Government fines

Organisations are being urged to start preparing for the new requirements and many visitor attractions are turning to specialist ticketing, backoffice and Epos providers such as Vennersys to take ensure they have systems that protect their customers’ card data.

Kniveton explains: “Achieving auditable compliance is a time-consuming and expensive task for any attraction, which is why so many of our customers have turned to the Vennersys Venpos Cloud product to ensure they comply.”

“We’ve seen a particular uptake in small and medium businesses using our products and services. Alongside the historic houses & estates, museums & galleries, safari parks and aquariums that we work with, we’re also attracting more farm attractions, children’s play and activity centres”

Any business dealing with customer data is fighting a major battle against the cybercriminals and visitor attractions typically don’t have the dedicated IT security staff to deal with it.

In October 2015 The European Parliament adopted the revised Directive on Payment Services (PSD2). This new law enhances consumer protection, promotes innovation and improves the security of payment services.

PSD2 is the latest in a series of laws recently adopted by the EU in order to provide for modern, efficient and cheap payment services and to enhance protection for European consumers and businesses.

The new rules will improve consumer protection when they make payments, promote the development and use of innovative online and mobile payments and make European payment services safer.

The latest updates to the EU General Data Protection Regulation (GDPR) are set to be finalised by early 2016.

The aim of the GDPR is to create a unified data protection law across the EU member states and to implement a ‘regulation’ instead of a ‘directive’ which means that the same set of rules will be directly applicable to all EU member states without the need for state-level legislation.

Individuals have the right to complain and obtain redress if their data is misused anywhere within the EU. This means if your IT systems, networking and IT security do not adequately protect your data, then your attraction is at risk of individual claims as well as massive EU fines.

Vennersys Supports Apple Pay in the U.K

Milton Keynes, UK.,
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Vennersys announced today it will help support secure transactions by supporting Apple Pay, the easy, secure and private way to pay, when it launches in the U.K. later this month.

Through Vennersys Venpos Cloud and Enterprise products, the company’s leading visitor attraction ticketing, backoffice and Epos solution, visitor attractions can take full advantage of Apple Pay. Payment card information will be more secure for purchases made with Apple Pay via our NFC enabled POS terminals.

Security and privacy is at the core of Apple Pay. When a credit or debit card is added to Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on the consumer’s mobile device. Each transaction is authorized with a one-time unique dynamic security code, instead of using the security code from the back of the payment card.

Digital payments are on the rise. In the U.K. alone, mobile payments are projected to rise to £53.6 billion ($70.61B) in the next ten years, and 75 percent of the U.K. population are expected to have a smartphone by 20191.

"Vennersys‘ support of Apple Pay clearly demonstrates our commitment of enabling our visitor attraction customers to deliver an amazing experience to their visitors," said Paul Harding, Managing Director, Vennersys. "Our number one priority is security for the visitor attractions we serve. Apple Pay allows their customers to pay securely with ease and will change the face of the mobile payments industry."

For more information about Apple Pay, visit:


About Vennersys

At Vennersys, We provide ticket solutions including retail, visitor attraction management and ticketing software solutions to a variety of today's visitor attractions in the UK.
Markets served by Vennersys include Historic Houses & Estates, Museums & Galleries, Cultural and Heritage Sites, Safari Parks and Aquariums, Zoos and Botanical Gardens, Farm Attractions, Children's Play and Activity Centres, Heritage Railways, Family Entertainment Centres
Vennersys' headquarters are located in Milton Keynes, UK, with clients comprising of many of the UK’s leading visitor attractions
For more, please visit us at :

Leisure Industry Week 2015

Birmingham NEC
22nd-23rd September 2015
The leading event for the leisure industry; Leisure Industry Week 2015 is just round the corner.

With an estimated 7,000 industry professionals set to visit, it has certainly established itself as a ‘must do’ event.

Vennersys will be there and want to hear from you if you would like to meet up to discuss your EPoS and Ticketing needs. Our solution, VENPoS Cloud is an advanced, modular, multi-channel system that enables Visitor Attractions to serve customers and manage trading activities both ‘onsite’ and ‘online’. Not just a ticket system; VENPoS allows users to develop and understand their business on a higher level, allowing effective management of all customer orientated activities.

Please contact our sales team for further information or to book a meeting.:
Tel: +44 (0) 1922 472 044 Email:

Vennersys giving you answers at the Museums & Heritage Show 2015

29th-30th April 2015

Vennersys will be showcasing their solution, VENPoS cloud at this year’s Museums & Heritage Show. A ‘must do’ for all those in the industry, the show attracts over 1700 buyers and decision makers from across the industry, along with over 300 exhibitors. With funding in short supply, the heritage and museum sector need answers to their increasing dilemma of how to sustain income whilst still enhancing the customer experience.

If you are looking to run targeted marketing campaigns, increase your spend per head and boost your online presence then come and see us at Stand G8. We will be able to tell you how to make this a reality. Alternatively, call +44 (0) 1922 472 044 to find out more and to book an appointment with one of our advisors to give you more information on our solution, VENPoS. One solution, everything covered.

For further information, please contact our sales team :
Tel: +44 (0) 1922 472 044 Email:

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