26 November 2019Autumn Antics; It’s been a busy exhibition season
The Vennersys team were back on the road this Autumn for a jampacked exhibition season! We attended multiple events across the country.
Scotland is a hotbed of visitor attractions. We were very excited to attend the ASVA, (Association of Scottish Visitor Attractions) Conference and build on our success in Scotland. Vennersys have several Scottish customers including Cawdor Castle and Dynamic Earth. This Conference was great because we met a range of attractions from small independent distilleries to large multi-site zoo groups. The Scottish Visitor Attraction sector goes from strength to strength as the North of Scotland has seen the largest growth in visitor numbers since 2015. Subsequently, ASVA members as a collective have attracted 30million plus visitors in the last 2 years!
The Family Attraction Expo took place next to the Farm Business Innovation Show and The Holiday Park & Resort Innovation Show. This meant that it was a very productive show for us because we met a range of businesses, from Family Entertainment Centre’s to Farms and Museums. The show had a full programme of insightful and interesting talks. We particularly enjoyed the talk from Ruff Trade Training on why visitor attractions should be experience led and the talk from Denso that went through the future of QR codes and access control technology. Furthermore, we got to sample some delicious pizza and ice cream from food suppliers!
We also exhibited at the Historic Houses Buildings Parks & Gardens event. Vennersys already have a stellar reputation in this sector as many leading Historic Houses including Burghley House and Cardiff Castle use the VenposCloud system. We got to rub shoulders with some very distinguished Lords and Ladies and meet some new Historic Houses. It was interesting to learn more about what the sector requires in their ticketing software. Many of the people we met stated that having a system like ours which processes Gift Aid donations and memberships is crucial.
Vennersys also participated in a series of smaller events. We gave a presentation on how Family Entertainment Centres can utilise data and reporting to improve their attraction. Pilgrim Food Services conducted a presentation on changing food trends. Vegan, Vegetarian, Dairy-Free and Gluten-Free alternatives are very popular now. They also emphasised the importance of providing a diverse and exciting menu at your Family Entertainment Centre. More and more parents want to visit attractions which offer a better all-round experience. A place where you would be equally happy for your children to play in and for you to dine in. If parents feel that they have an overall positive experience at your FEC, it is more likely that they will leave a positive review on Trip Advisor or Google.
We have thoroughly enjoyed this Autumn/Winter exhibition season and we’re looking forward to getting back on the road in 2020!