09 October 2019Online Ticketing: Facilitating the need
Understand your customer journey and why your attraction should offer online tickets
An online ticketing system gives you an additional ticketing avenue and can positively impact both your visitor experience and simplify day to day running BUT do customers really want it?
The benefits of digital ticketing over traditional means are evidently having an impact on buyer’s preferences; people want to make purchases that are more accessible, convenient, practical, environmentally friendly, simple and secure. In a study of 1,000 recent online ticket buyers, 83% said they prefer purchasing tickets online – 17% prefer it due to ease and convenience*.
Accessible– Customers live busy lives and aren’t always able to ring during opening hours to ask questions and make bookings. Online booking means customers can book once they have settled the children down for the night, waiting for the dinner to cook or with their early morning coffee.
Convenient and Environmentally Friendly- Purchasing tickets or booking events over the phone/at the till can cause lengthy queues and confirmation processes. Online booking means your customer will receive an E-Ticket or booking confirmation straight to their mobile device which can be redeemed electronically on site quickly and efficiently.
Simple and secure – easy, intuitive and a visually attractive online customer journey is essential to lead your customer through the purchase journey. Secure payment gateways fill your customers with confidence that their personal data is going to be protected.
As a business, taking the first steps to offer online ticketing or to revamp to an integrated EPOS and ticketing system may seem daunting. One of our clients, Folly Farm, use our VenposCloud system as a comprehensive e-commerce solution which allows customers to buy admission, event tickets, merchandise and even adopt an animal 24 hours a day, throughout the year. With the system being integrated – all available capacity tickets and stock items are sold and reported on from one system. Advance tickets also allow them to staff accordingly and once sufficient data is collected – to forecast.
If you would like to learn more about VenposCloud, our integrated online ticketing system please contact the team today.