26 July 2018Vennersys visit York Maze for NFAN open day
The team here at Vennersys took advantage of a great opportunity to attend NFAN’s summer open day, hosted by York Maze this July.
The day was filled with interesting conversations and insights into how this successful farm attraction operates each season, understanding the journey from its conception right through to the days visit with lots of Corn related puns (They are everywhere!)
Tom Pearcy, who owns and runs York Maze gave everyone a history of how the attraction came to be, what it is today, all the highs and the water-logged lows!
All NFAN guests had the opportunity to tour the attraction, which gave insights into how York Maze had diversified their offering to attract visitors, growing numbers year on year. Coupled with their exit survey’s they really understand their visitors and what resonates best. The good, the bad and the ugly!
The days event also included a presentation from NFAN’s very own David Leon who talked about the work that he and York Maze had undertaken to develop this depth of knowledge about their customers. Needless to say, it is all data, data, data! Collecting those postcodes, completing surveys onsite, online and by email. Use this data intelligently and you are tipped to be the best! Know where you are going right and wrong with your attraction and to help facilitate positive change.
With the VenposCloud – Integrated ticketing, online, CRM and Epos solution, you can step ever closer to understanding you customers, with GDPR compliant data collection, built in marketing tools and even detailed membership purchase records. You can also track visitor spend and overall attraction performance with our comprehensive suite of reports.