The challenge

The museum now incorporates several local buildings including a water mill, blacksmith’s forge, workers cottages and a heritage farm. As the biggest venue in the area the museum also hosts weddings and a series of regular community events such as a beer festival, bonfire night, blues festival and cider festival. With bonfire night attracting 5,000 visitors alone, and the removal of an existing shop till system, it became essential for the museum to be able to run and manage the shop and provide a more efficient entry system which could cope with memberships and Gift Aid donations.

The solution

Vennersys was able to offer a completely new integrated till admissions system, comprehensive CRM solution and reporting system for the Museum of East Anglian Life. Visitors can purchase admission and event tickets and memberships online in advance, make Gift Aid donations and purchases and all this customer information is available to the museum team to produce forecasts and reports, as well as inform their marketing processes. Following a dedicated training day with all staff, the Vennersys team have helped to support staff throughout the journey, from till programming to using the system to promote one-off events.

VenposCloud at The Museum of East Anglian Life

The Museum of East Anglian Life began working alongside Vennersys in July 2018 because of the capabilities of their system and customer service the team provide.

Chloe Brett, marketing officer at the Museum of East Anglian Life, said: ““We interviewed a few different software companies, but we chose Vennersys because their system ticked all the boxes for us. It’s a huge step up from what we had before.

“They gave us support and it made the whole process a lot simpler because we knew we could always pick the phone up if we needed to. It didn’t cause much disruption at all and it’s made it possible for us to run the shop ourselves, which wasn’t the case before.

“We had an initial training session which was fantastic and going forward our relationship with Vennersys has been really good. Our account manager Joseph has been in to check everything is ok and we have quarterly meetings – so they’re very proactive.

“Our tills can handle admission tickets and memberships, which is crucial, as they’re an area we’re trying to grow, and they are an important source of income to us. The CRM also helps massively here as we have a lot of members and it allows to extract information via the CRM system to do mailshots whereas before we couldn’t get the data easily.

“Previously with Gift Aid we were having to get people to write down their postcode on pieces of paper and process those, so the integrated till system has made everything quicker and easier. As a charity with a small staff any time we can save is fantastic.

“We have also used the system for ticketing our events, for example where we had a lot of slots to see Father Christmas, and Vennersys have helped find solutions for us so we can be confident when we run the events again that they will be pain-free.

“Before, if someone took a booking for an event in the shop they would have to call through to the office and quickly ask us to take it off the website, which was far from ideal. Now everything works together and does what we need it to do it’s made life a lot easier.

“Finally, the new system means we’re now able to pull off lots and lots of different data for reports and break data down so we’re able to do far more targeted marketing. It also means our director, who’s constantly reporting and pulling together funding bids, can get access to everything she needs in one place and doesn’t have to ask around for all the information she needs when she needs it.”

The Benefits

  • Fully integrated solution means maximum visibility of income streams and operating data for better control
  • Comprehensive CRM solution provides detailed view of customer and member behavior to facilitate pro-active marketing and resource planning
  • Touch-screen technology is simple to use and facilitates faster admissions – minimal training required
  • Online advance ticketing solutions to facilitate faster entry