How Kelmarsh Hall uses VenposCloud

The challenge

The house and gardens have increased their opening days from one to three days a week from April to October, and the visitor experience includes a tea room and gift shop. The estate can also be hired for weddings and other events including concerts, and visitors have the opportunity to become season ticket holders. With Bank Holidays and the summer holiday period proving peak times for the attraction, the increase in open days and the opening of a new ‘life below stairs’ interactive visitor experience the Estate needed a new integrated till admissions system to streamline the process and make reporting easier.

The solution

Vennersys was able to offer a completely new integrated till admissions system and reporting system for Kelmarsh Hall and Gardens. This has streamlined their entry process improving the customer experience, particularly at peak times, and has enable them to extract reports easily which can then be shared with their board of trustees. Previously visitors numbers were tracked manually and ticket prices and gift shop items had to be inputted individually so were very time consuming.

VenposCloud at Kelmarsh Hall

Sophie Croasdale, visitor services and collections officer at The Kelmarsh Trust, said: “Vennersys and their team were really helpful and came in and installed everything for us and trained us up on the different features. The new system saves so much time and it’s very intuitive and simple to use, as we now we have hot keys so everything is done at the press of a button.

“The new system also means we now have a reporting system which is really useful as it also saves a lot of time inputting figures manually and pulling paperwork together so I can create a report in half the time. Previously visitor numbers and things like that were being written down then had to be inputted and that would take several hours.

“I’m still learning about all the reporting systems as it’s really thorough and I can dig out information about our visitors which I’ve never had before. All that data will then help inform us on things like, which days and months we are busiest, so we can plan accordingly.

“Interestingly the new system has shown that despite poor weather conditions on opening this year, our visitors numbers were higher than expected. This is particularly useful in relation to our latest attraction, the servants quarters, as this was the result of a large restoration project and we wanted to know how much demand there has been since it opened.

“From a customer service point of view the Vennersys support team are very helpful. My predecessor first commissioned Vennersys and training had been carried out before I arrived with our team, but they came out specially to show me how to use everything. I would recommend the Vennersys system to others.”

The benefits

Fully integrated solution means maximum visibility of income streams and operating data for better control

Comprehensive CRM solution provides detailed view of customer and member behavior to facilitate pro-active marketing and resource planning

Touch-screen technology is simple to use and facilitates faster admissions – minimal training required

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