How Scottish Seabird Centre uses VenposCloud

The challenge

As a self-funded conservation and education charity, the Scottish Seabird Centre, North Berwick, must carefully assess where money is spent. Its existing IT systems were in need of an upgrade, to ensure a smooth customer experience and to reduce the amount of paperwork for staff.

The system in place had become unreliable and was unable to provide the visitor data the Centre wanted for marketing and forward planning. It was unable to process Gift Aid donations electronically, meaning a lengthy form-filling process for staff and visitors, while the existing membership system was unable to provide effective reporting.

The solution

Vennersys was able to offer a completely new integrated admissions system, comprehensive CRM solution and electronic point of sale for the Scottish Seabird Centre which is used by all departments. Being fully integrated, the VenposCloud system can process Gift Aid donations electronically, which is a significant time-saver for staff and visitors, while also being instantly visible within the internal accounting system. Offering 24 hour, seven-day support was also key for the Centre which operates seven days a week with busy weekend periods.

The benefits

Fully-integrated solution means maximum visibility of income streams and operating data for better control

Comprehensive CRM solution provides detailed view of customer and member behaviour to facilitate proactive marketing and resource planning

Touch-screen technology is simple to use and facilitates a smoother admissions process with minimal training required

Gift Aid donations can be carried out electronically during the admission process saving time and increasing potential for uptake

Venpos software and hardware adapts to our needs as we grow

“A new system was most needed for our front of house till points, for our membership system and to enable us to carry out Gift Aid submissions electronically which previously were being done manually and were extremely time consuming.”

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